What is Home Staging?
Staging is the process of preparing any home for sale, regardless of price and location, by transforming it from a beloved home into a product to be sold on a market. Once you decide to put your home up for sale, it becomes a product and to compete with all other products out there, your product (your house) must be priced right and be more attractive to a buyer than all the other products out there. It is not about decorating; decorating means personalizing your home. Staging is depersonalizing it!
Why offer your house “as is” instead of “the best it can be”?
Your house is one of many houses for sale and you must present your house to the potential buyers in the best possible light by depersonalizing it and make it possible for a potential buyer to imagine himself living there. Staging is a marketing tool to show your home to buyers, agents, and appraisers in its best possible way. People only know what they see, not the way it’s going to be.
The way you live in your home and the way you sell your house are two very different things! Less is more; you are selling your space not your furniture or things.
A staged home will look better than competing homes for sale in your market, allowing you to sell faster and/or for more money!
by Helena Nordstrom, Team Nordstrom, Signature Sotheby’s International Realty; Accredited Staging Professional
